I created an animated concept reel to announce an online Parkour & Freerunning competition for Smoke Traceurs. The animation combines high-energy parkour movement with a retro gaming style, showcasing the team’s dynamic spirit.
The project blends motion design and gaming aesthetics to engage viewers and highlight the energy of Parkour & Freerunning. It’s designed to appeal to both parkour fans and digital culture enthusiasts, capturing the connection between real-life movement and animation.
TRUSTING THE PROCESS
STORYBOARD / IDEATION
3D Phone Scene
The base is a stock phone model, with a plane applied to the screen. The phone’s screen is linked to a video, ensuring seamless playback of the animation.
2D Animation Process
A vertigo effect is used to introduce the team players, creating a sense of depth and motion. This dynamic camera movement enhances the impact, making the reveal feel intense and immersive.
BACKGROUND
A minimalistic background was created to represent a null and void space, emphasizing emptiness and contrast. Characters are revealed through strategic lighting, drawing focus to their introduction and enhancing the visual impact